Retail media networks have proved they can drive closed‑loop results, but many brands still hesitate to shift true national budgets into RMNs. Fragmented measurement, walled gardens, and channel silos make it hard to tell a full‑funnel, cross‑channel story that stands up next to TV and big digital.

In this breakout, Jinu Peyeti,  Albertsons Media Collective and Jai Ramachandran, LiveRamp will share how Cross Media Intelligence (XMI) is helping bridge that gap. You’ll hear how XMI fits into a broader “golf bag” of measurement tools, why a neutral, privacy‑safe environment for walled garden and retailer data is so critical, and how cross‑media insights are changing the internal and external conversations around brand, shopper, and trade budgets.